Merck Named and Shamed
A watchdog group called the Prescription Medicines Code of Practice Authority, an arm of the Association of the British Pharmaceutical Industry, has called out Merck under its new "name-and-shame" policy.
This week, the Association of the British Pharmaceutical Industry's watchdog arm ran advertisements in the British Medical Journal and the Pharmaceutical Journal criticizing Merck Sharp & Dohme for taking out to dinner at a Chinese restaurant nine doctors, a pharmacist, and a number of spouses. There was not sufficient educational content at the meeting according to the group's guidelines, the association said.
A Merck spokesperson admitted that the amount of educational material at the dinner was "insufficient and unacceptable."
Hey, let's bring some of this naming and shaming over to this side of the pond!
Filed under Merck