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Lunesta Ads Boost Drug Industry Spending

It appears that Lunesta ads are singlehandedly responsible for boosting lagging drug industry ad spending.

Advertisements for Lunesta, the sleeping pill marketed with an animated moth by Sepracor Inc., of Cambridge, Mass., almost single-handedly turned around a slide in the industry's drug-ad spending from the first six months of last year to the same period this year, according to TNS Media Intelligence.

On the wings of a moth

Filed under Lunesta