Celebrities and Drug Companies
An article published exactly a year ago today in the online edition of Newsweek explains the seedy and unethical connection between celebrities and drug companies. Who knew there were actually brokers to match celebrities with fitting drug campaigns?
The use of celebrities is now a standard way in which drug companies don’t just promote their drugs but try and change public awareness, public thinking and public perceptions about illness ... There’s actually a whole mini industry of celebrity brokers who bring together celebrities and drug companies.
Filed under Drug Marketing